Bespoke AI for real revenue

• Persona-safe generation: content and outreach aligned to your ICP and brand voice.
• Guardrails by design: prompts, checks and approvals to manage risk and compliance.
• Data-aware: connect to your CRM, knowledge base and analytics without creating silos.
• Outcome-first: we measure lift (reply rate, meetings, time saved) from day one.

• Right-sized: start small, avoid platform lock-in, and scale when value is proven.
• Privacy-conscious: GDPR-aware workflows, least-privilege access, audit trails.
• Enablement: training and playbooks so teams actually adopt what we build.

Dr Haichen Shi specialises in artificial intelligence and machine learning, with deep experience applying these tools to B2B sales and marketing. Haichen has led data-driven initiatives that improved lead qualification, accelerated outbound, and clarified forecasting for revenue teams.

At Tang House, Haichen’s focus is pragmatic AI: delivering small, testable wins that compound, while keeping brand, privacy and governance front and centre.

• Focus areas: GTM copilots, content guardrails, sales ops intelligence
• Tooling: Azure/OpenAI, Python, modern data stacks, CRM integrations
• Industries: B2B SaaS, professional services, energy & financial services

Connect: info@tanghouse.co.uk